Web 3.0 in e-commerce

23.01.2013 Angelika Siczek

For me web 3.0 it’s not more  than knowledge about customers interesting, their social profiles, and purchasing profiles. At the time when Facebook gets everybody knowledge about its users, there is nothing else as use it to better relation with customers. That’s the moment we can match offer to particular users, put the offer in place when users spend free time – in social media.

Best example is Amazon, which  connect Facebook user profile with Amazon account and for instance recommended birthday gift for your friends. Amazon on community-based behavior promotes products, which fit to user profile. This is real e-commerce web 3.0 revolution.

Other example can be geotargeting, which if will be using in the right way can let pick up the customers from competitors. Maybe in short time will be possible situation that client who enter to real tearoom get sms with offer online store with tea. You can think that it’s impossible but even now are projects like Foursquare, when restaurants are able to offer special discount to people who are going near restaurant.

News Digitized / Stay Informed

Since the beginning of 2022, we are part of Unity Group. Now, by signing up for our newsletter, you will be kept up to date with information from our entire organization.

    By submitting the form you agree to receiving a newsletter that is sent by Unity S.A. based in Wrocław. You can withdraw your consent at any time. Additional information about the processing of available details provided in the privacy policy.



    Andrzej Szylar

    Chief Executive Officer



    Magdalena Paczyńska-Kamienik

    HR Manager



    Aleksandra Bielawska-Clegg

    HR Business Partner



    Michał Duława

    New Business Developer



    Katarzyna Zajchowska

    Marketing Partner