Entries by Angelika Siczek

How to build an efficient IT team?

An efficient and effectively working team is behind every business success in the technology industry. This principle applies to start-ups as well as international IT giants. A team exists to enable growth and achieve goals which would be unrealistic for one person to achieve. An effective and efficient team starts with hiring the right people. […]

First-Party Customer Data vs. Cookies

The distinction between first-party, second-party and third-party data is important for the purposes of running effective advertising campaigns in e-commerce. All these types of data are of practical relevance to many businesses today. This data is used to improve advertising activities in the e-commerce industry and can influence business decisions in the area of online […]