Entries by Angelika Siczek

Own IT team or software house – what to choose?

Many entrepreneurs are interested in developing their own electronic sales (e-commerce) platforms. These people are in a dilemma whether to try to create a team of IT specialists within the organization, or decide to cooperate with external entities. The latter include software house companies, but also specialist freelancers or IT agencies. In practice, the most […]

First-Party data – everything you should know

Internet marketing in the age of advanced technology makes it possible to target ads very precisely. Developing e-commerce or other types of e-businesses today have the ability to personalize the advertising message so that it is not an empty message that does not meet the expectations of the user, but so that it interests him […]