Entries by Angelika Siczek

Why is marketing automation so important for your business?

Automation is playing an increasingly important role in the business world. Many industries eagerly reach for modern tools that save a lot of time and money by entrusting some activities to robots. One of the areas in which companies from various fields benefit is, of course, marketing. What is marketing automation, and how can it […]

What are cookies, and why do you need to use them?

Everyone who uses the internet must be familiar with cookies. The consent for their collection is given during the first visit to a website. At this stage, the website user may actually stop being interested in cookies. The situation is completely different for the owner of the website, who should start making good use of […]