Entries by Angelika Siczek

Why is Akeneo an exceptional PIM system?

If you run an online store, you surely use many different tools to facilitate and accelerate everyday work. One software category that you should be especially interested in is PIM, which stands for Product Information Management. What are PIM systems? How do they help you in managing an e-commerce business? And why should you consider […]

Why should you map the customer journey?

Do you know how your customers get to know your company and its products/services? Do you know at what point they decide to place an order? Do you know what are their doubts and questions? That knowledge is extremely important because it allows you to increase sales through well-thought-out marketing efforts. And that’s what the […]