Entries by Angelika Siczek

Akeneo PIM: How does it shape purchasing experiences?

How to explain what Akeneo PIM is? A company employee used a perfect analogy, comparing the system to a TV remote control. Sounds puzzling? Definitely yes! However, this is really a perfect analogy. Imagine that this inconspicuous element – the TV remote control can be treated as the greatest invention of all time. After all, […]

B2B Omnichannel: why is it important in e-Commerce?

What distinguishes you from the competition the most? It does not necessarily have to be a unique product. What must be unique is the customer experience that you offer. So whether you are a manufacturer, distributor, wholesaler or retailer, it is the positive online experience that translates into the profitability of your business. A customer-oriented […]