Adobe Experience Manager — get to know its features
Consumers’ demands for digital experiences continue to grow. In order to better respond to their evolving needs, companies use many advanced tools to improve customer service at every touchpoint...
What is the Adobe Experience Cloud, and what will you gain from it?
Adobe Experience Cloud is a powerful suite of digital marketing and customer experience management tools that allow businesses to create personalized, seamless interactions for their users across all...
What are the costs of having an e-commerce platform?
If you want to start an e-commerce business, one of your first choices revolves around the e-commerce platform. If you’re at least somewhat familiar with the landscape of these tools, you know that...
The e-commerce industry in this year: The biggest challenges and opportunities
The sector has already seen a significant transformation in recent years, and this trend is likely to continue in the future; yet, the difficulties we face today are very broad. Online stores must be...
How to design the perfect online store?
To answer the question of how to design the perfect online store, it is worth starting by defining what an “ideal store” actually is. For designers, an ideal store is one where all...
Deferred payments – what are they and how do they work?
E-commerce, though it has been developing at a remarkable pace for more than two decades now, does not stop regularly introducing new solutions, conveniences that make online shopping easier, more...
Top 5 best tools and services for e-commerce
On the one hand, there is a huge potential in the e-commerce market, but on the other hand, it is necessary to be well versed in e-commerce`s trends, opportunities, familiar with Internet marketing to...
First-Party data – everything you should know
Internet marketing in the age of advanced technology makes it possible to target ads very precisely. Developing e-commerce or other types of e-businesses today have the ability to personalize the...
Top 5 marketing automation tools
It is increasingly difficult today for even the smallest local business not to operate online. The way in which a brand is promoted, regardless of the scale of its operation, is even forced by current...
Differences between first and third-party cookies
A day without the Internet? Today it seems completely impossible. We work using the web, watch movies there and seek entertainment. The face of the Internet consists of seemingly mundane cookies...
Why is marketing automation so important for your business?
Automation is playing an increasingly important role in the business world. Many industries eagerly reach for modern tools that save a lot of time and money by entrusting some activities to robots...
Choosing the perfect ERP system for your business
ERP is an abbreviation for Enterprise Resources Planning, an IT system. ERP stands for a class of information systems, which means technological solutions used in enterprises. The history of ERP...
